Silly Bandz--Chapter Two

Silly bandz
Distribution and reception:Several different brands of Silly Bandz type shaped silicone bandsThe first Silly Bandz sets were sold online in November 2008.In early 2009, Learning Express in Birmingham, Alabama became the first retail store to stock Silly Bandz.By fall they were a strong seller, and became widespread across the Southern United States. Popularity began to move up the East coast of the United States, reaching New Jersey, Long Island, and Staten Island in November the same year.


Silly bandz
In April 2010 Silly Bandz retailed in packs of 24 for about $5 and packets of 12 for about $2.50. They are sold in packages with different themes, like princesses or animals. As of August 2010, Silly Bandz sells their product in 8,000 stores across the U.S and many stores in Canada carry Silly Bandz too. In September 2010 Quiznos had Silly Bandz in their kids meal .Seven spots on Amazon's April 22 list of best-selling toys and games were occupied by the bracelets. One December 2010 article said that brands like Logo Bandz, Cool Bandz, Zany Bandz and Googly Bandz, sold by Wal-Mart, were easier to find than Silly Bandz. In 2010 and 2011 Silly Bandz released themed packs in collaboration with celebrities like Justin Beiber and Kim Kardashian.Custom Silly Bandz are available from BCP Imports in bulk orders starting at 5000 pieces. Custom packaging is also available with a minimum order of 25,000. In late 2010 Zoo Games released video games based on Silly Bandz for Nintendo DS and iPhone. In spring and summer 2011 Winter's brand chocolates of Peru included Silly Bandz, marketed in South America as Animaligas, in displays and packages of Chin Chin chocolates.



Silly bandz
One parent attributed the toy's success to their being easily lost and broken, and said that, "If your friend has the princess kind, then you have to have the princess kind, too." Seth McGowan, a toy industry analyst for Needham & Company, said it is refreshing that the "lowest of technologies" is also the one that is the most appealing, to children. Silly Bandz have been banned in many classrooms for being too distracting, with students trading them with each other during class. There have been incidents where children have cut off circulation by extending several Silly Bandz up their arms, in some cases causing serious injuries.

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